Microcraft

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Microcraft > About Us > Corporate Profile

Microcraft eLearning is a Melbourne based company, located in Canterbury, specialising in providing technology based training solutions. Microcraft eLearning's Managing Director and team have expertise in education and training, psychology, business and project management, IT, journalism and research. We work closely with our clients to develop the very best solutions for their unique needs.

Competitive advantages of Microcraft eLearning's development service include our personnel's strong background in competency based training, as well as the skills related to creating effective multimedia. We are one of the few companies that successfully integrate sound instructional design with effective eLearning.

Microcraft eLearning’s products and services are used by an impressive list of clients including the State Services Authority (VIC), Australia Post (including Passport Interviewer training for DFAT), Country Fire Authority, Australian Building Code Board, MidCoast Water, Crisis Support Services, Dotmar EPS, CSL, AIPS, National Australia Bank, Department of Infrastructure, Fortis Insurance, Orica, Dulux, PPG, Palmer Tube Mills, aviation industry educators and major universities.

Tony McSherry – Technical Manager/Managing Director

BA (Psychology & Literature), Grad. Dip. Computer Science and Grad. Dip Ed.

Tony is the Managing Director of Microcraft eLearning and is one of the creators of the AUTHOR™ eLearning Development System. He is a qualified teacher with considerable experience in secondary and TAFE education, audio/video production,
programming, IT systems, project management and eLearning development and delivery.

Tony supervises and manages the development team and is an experienced educator, scriptwriter, graphic designer, video director, and voice-over artist.

Erika Ford - Business Manager/Scriptwriter

Cert IV Small Business Management, Community Support Facilitator (CFA).

Erika joined Microcraft in 2006 as business and marketing manager. She has over 30 years' industry experience in project and risk management, consulting through her company to local government, and private companies. She provides business and project management for the company, as well as client liaison, scriptwriting and quality control services for our projects.

Erika has also made voluntary contributions over the years as a board member to community and professional organisations including: Keep SA Beautiful (KESAB), Waste Management Association of Australia and Forest Stewardship Council Australia). Erika has run public environmental and ethical awareness campaigns and was the subject of an ABC Australian Story,"Taking Care of Business."

Peng Chen - Chief ProgrammerComputer Science (Masters)

Peng has recently graduated from University of Melbourne with a Masters Degree in Information Technology. He has worked for Microcraft since 2007 as the lead designer and programmer of recent AUTHOR™ system upgrades and is central to the development of the new AUTHOR™ HTML output option.

Russell Holland – Finance and Administration Manager

B.A.(Psych), Grad. Dip. Computer Graphics

Russell has been with Microcraft for fifteen years as our Finance and Administration Manager. Russell provides administrative
services for our projects and is also an accomplished 3D graphic artist and sculptor.

Liz McArthur - Microcraft director, scriptwriter and voice-over artist.

Liz holds a B.A. (Psychology), Grad. Dip. Librarianship, Grad. Dip. Applied Science (Computer Science & Computer Graphics) TEFLA (Cambridge).

Liz has spent 20 years at Microcraft and is now raising her two young children. She provides voice-over and script editing in what little spare time she has.

Our Development Team

All of Microcraft eLearning's development team have worked with the company for some years and are trained in our AUTHOR™eLearning
Development System, as well as audio and graphics software.

Four members of our development team have been studying related tertiary courses simultaneously, adding to our overall knowledge base, which has been of great benefit to Microcraft and our clients.

Jack Arnold – eLearning Development Team Lead

Jack joined Microcraft eLearning since 2006 as an eLearning developer while studying an IT degree at Deakin. He was promoted to Microcraft's Development Team Leader in 2008 and is currently completing a BA in Games Design and Development at Swinburne University of Technology.

Jack's major interests are computer graphics and animation.

Lisa
Barnes – eLearning Developer

After joining the team in 2007, Lisa has worked closely with the other developers to provide quality control and script management.

Lisa has a clerical background and a wish to expand her skills in project management. s

Laura Gordon – eLearning Developer/Scriptwriter

Bachelor of Communications, Major Journalism, Minor Marketing

Since commencing work at Microcraft in 2006, Laura has had many duties including audio, image editing and development of eLearning material. She has also been responsible for developing training documentation to be packaged with Microcraft’s eLearning authoring tool, AUTHOR™. Laura
recently graduated from Monash University with aspirations to become a journalist, with a passion for Radio Journalism. After completing her degree, she was nominated for the Herb Thomas Memorial Trust Award for Journalism. Laura’s interests and skills in the journalism field translate well into her roles as an eLearning developer. She recently acted in video sequences for the Conflict of Interest module.

Martin Klammer - eLearning Developer

Multimedia student

Martin has worked with us part-time as a developer for three years while studying Multimedia at Deakin & Swinburne. His career interests are balanced between “words and pictures.”

Ben Sengsouvanh – eLearning Developer

Multimedia Technology student

Ben has been at Microcraft since 2007, working part-time while studying Information Technology, majoring in Multimedia Technology at Deakin. Ben has a passion for videography and photography, which he hones in his spare time and utilises regularly at Microcraft. He is one of our video crew and his skills are put to good use when clients require video sequences for their eLearning material.

Trevor Theisz - eLearning Developer & Technical Support

Trevor has worked for Microcraft in various capacities for over twenty years, providing a wealth of technical knowledge and hands-on experience with computer hardware. Trevor currently provides technical support within the company, as well as being a key member of the development and quality control team.